Wednesday, 27 August 2014

Larry Ain't Twitchin' No More


Image from www.shmula.com
That was the best picture I could find of Jeff Bezos. All the others were just shots of him using Bing and using Apple Maps. 

Twitch have announced that Amazon have bought them out in an open letter by CEO Emmett Shear. According to Shear, there'll be no corporate reshuffling whatsoever: "We're keeping everthing the same: our office, our employees, our brand and most importantly our independenece." This means that Amazon will be treating Twitch how Facebook are Oculus VR: pumping in funds, but letting the experts do their thing. Since Amazon have their Amazon Instant Video streaming service, this should mean that Twitch will have improved streaming capabilities: "With Amazon's support we'll have the resources to bring you an even better Twitch", CEO Shear continued. It's a good call that Twitch started content IDing videos and muting them if they included copyrighted music, as Twitch is with the big boys now, and can't let itself be brought down by lawsuits. 

Still, why didn't the rumored deal with Google happen? Everything was seeming to fall into place: there were rumors abound for months and Twitch took the YouTube path and started to crack down on copyright? Apparently it's all to do with a thing called anti-trust laws, according to Forbes. They're basically what makes Capitalism, as Capitalism is all about companies competing for your money. However, Twitch and YouTube (Owned by Google) are in "direct competition" to each other, and if Google acquired Twitch, Google would really be the only company to use in the internet video market, because, let's face it, not too many people watch Ustream and Dailymotion. With Google being the only company competing for money, the internet video market would turn into a more communist, "one company fits all" market. Wait, where did this suit and tie come from?

What do you guys think? Will Twitch become a better platform thanks to Amazon? Tell us in the comments below!

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